The latest atelier marketing trick is to have a celebrity design a range of clothing. Madonna did Top Shop last year, and Kate Moss is presently working with H&M. Around the same time, H&M released swimwear designed by Kylie Minogue. The ads wrapped the entire circumference of the Imax Cinema, a round building in the centre of a roundabout, at Waterloo.
2 comments:
I swear people in the advertising/marketing industry get smarter and better with time...now I have bought into the hype.
I really want a Kylie Minogue bikini =p
constant_drama: There definitely has been a very clever movement in recent years to use a celebrity's name to shift product. I loved this advertising campaign, especially how it totally surrounded the Imax Building. Thank you for taking the time to comment.
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