This year's ad depicts the repainting-by-pyrotechnics of an ugly council housing estate in Glasgow. Government-built public housing is found throughout Britain, in areas of all socio-economic standing. In post-war bomb-ravaged London, the concrete estates were put up cheaply and quickly to provide housing for the many people who had none. They're often drab, and sometimes quite ugly, which gives you the background why repainting them is such an exciting idea. 70,000 litres of paint were fired by pyrotechnics experts around a council estate (destined for demolition), synchronised to a classical score like a scene in a Kubrick film. Once again, the high-resolution video on the Sony site is better than the Google Video below. There is also a making-of documentary that's worth checking out.
Friday, October 20, 2006
Sony Bravia Advertisements
Sony have created some brilliant advertisements this past year, to promote the colour accuracy of their Bravia LCD televisions. What is most impressive about these ads, especially these days, is that Sony decided against using computer-generated imagery. Everything you see is real. The first ad depicts 170,000 Super Balls bouncing down San Francisco streets, in slow motion. It's really beautiful, and worthwhile viewing in high-definition via the Sony site, instead of the Google Video below. Also check out the making-of documentary, and a British spoof ad for Tango.
This year's ad depicts the repainting-by-pyrotechnics of an ugly council housing estate in Glasgow. Government-built public housing is found throughout Britain, in areas of all socio-economic standing. In post-war bomb-ravaged London, the concrete estates were put up cheaply and quickly to provide housing for the many people who had none. They're often drab, and sometimes quite ugly, which gives you the background why repainting them is such an exciting idea. 70,000 litres of paint were fired by pyrotechnics experts around a council estate (destined for demolition), synchronised to a classical score like a scene in a Kubrick film. Once again, the high-resolution video on the Sony site is better than the Google Video below. There is also a making-of documentary that's worth checking out.
This year's ad depicts the repainting-by-pyrotechnics of an ugly council housing estate in Glasgow. Government-built public housing is found throughout Britain, in areas of all socio-economic standing. In post-war bomb-ravaged London, the concrete estates were put up cheaply and quickly to provide housing for the many people who had none. They're often drab, and sometimes quite ugly, which gives you the background why repainting them is such an exciting idea. 70,000 litres of paint were fired by pyrotechnics experts around a council estate (destined for demolition), synchronised to a classical score like a scene in a Kubrick film. Once again, the high-resolution video on the Sony site is better than the Google Video below. There is also a making-of documentary that's worth checking out.
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